Friday, December 10, 2010

Leveraging online video and social media with Coincident TV

By Winter Mead, Product Marketing Director

Coincident TV just launched an interactive video channel for IgoUgo, the social travel site created by Travelocity. This experience is a 10 city, 50 video interactive travel guide that allows users to engage with video hosted by YouTube on IgoUgo, while connecting to Facebook and Twitter at the same time they book travel.

There is important in two BIG ways:

1) The application delivered to IgoUgo is a real solution. It leverages Travelocity and Youtube video in a local search context. This technique can be applied for anyone looking to use video to sell via contexualized videos. Before Coincident TV, neither IgoUgo nor Travelocity had a video solution.

2) Coincident TV provides a cohesive platform that lets Travelocity use YouTube as the Content Delivery Network, Facebook as a social viewing portal, and Twitter as the viral live promotion arm. In essence, this creates rich content from borrowed sources, enabled by Coincident TV.

Navigate to the IgoUgo application for New York and click Play Video.

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